Las contribuciones del turismo médico en la generación de soft power de Corea del Sur (2008 - 2022)
DOI:
https://doi.org/10.35305/revistamici.vi40.170Palabras clave:
Soft power, Hallyu, Turismo médico, Corea del SurResumen
A lo largo de la historia, los Estados han buscado influenciar positivamente a otros países a través de sus valores, cultura y políticas, un concepto conocido como estrategia de soft power. Corea del Sur ha capitalizado su creciente cultura popular, denominada Hallyu, que emergió en los años noventa y ha ganado reconocimiento a nivel internacional. Este fenómeno ha impulsado el crecimiento del turismo en el país y lo ha llevado a incursionar en el turismo médico, aprovechando su avanzada tecnología en este sector. La convergencia entre el turismo médico y el Hallyu ha consolidado a Corea del Sur como uno de los principales destinos médicos a nivel mundial. Este estudio busca explorar las relaciones entre los actores y políticas involucradas en la promoción del turismo médico, así como su contribución en la estrategia de soft power.
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